About AVELUNE

Seven years inside Guangzhou's jewellery industry taught me one thing. The stones being set in workshops across China — brilliant, durable, ethically created — were getting marked up beyond recognition by the time they reached European high streets.

I went to Guangzhou for work. I stayed for seven years. Long enough to build direct relationships with the craftspeople behind some of the most extraordinary jewellery I'd ever seen. Long enough to understand exactly where the markup happens — and why.

AVELUNE exists to close that gap. Direct relationships with the craftspeople I know personally. No middlemen. No high street markup. No compromise on quality.

Every piece in our collection is GRA certified, arrives in our signature navy gift box, and is backed by our 30-day returns guarantee.

Brilliance without compromise. In every sense.